Staying ahead of the game is essential for consistent success, but how can we keep on top when there are so many tools at our fingertips? Particularly if these are all designed to help us to be as efficient as possible, especially when resources are thin on the ground.

Staying ahead of the game is essential for consistent success, but how can we keep on top when there are so many tools at our fingertips? Particularly if these are all designed to help us to be as efficient as possible, especially when resources are thin on the ground.

Customer Relationship Management (CRM) platforms are designed to help businesses streamline their sales processes, foster stronger customer relationships, and boost revenue. However, to truly maximise the ROI on CRM investments, it’s essential to leverage advanced technologies like AI, predictive analysis, optimised lead nurturing, and data-driven decision-making, to truly get the most of such a tool. 

Customer Relationship Management (CRM) systems have become indispensable tools for businesses, particularly in the sales domain. We know them to offer a plethora of benefits, including improved customer insights, enhanced communication, and streamlined processes. 

This innovative utilisation of AI is transforming not just the tech landscape but also the way businesses operate, unlocking new possibilities every day. So, let’s explore this fascinating field and discover how it can empower B2B sales professionals to drive revenue growth and adapt to new ways of doing business.

The B2B sales landscape is changing fast, requiring organisations to urgently rethink revenue production in 2023. For business leaders looking to implement the operational and technological innovations to drive more efficient, predictable growth, here are 20 stats to help shape your strategy:

Businesses that use their CRM to full effect can expect a 22% increase in win rate.

That’s why your business has adopted Salesforce: CRM is one of the most powerful tools your revenue team can access – and Salesforce Customer 360 is the world’s number one.

Jon McLoughlin joins Cloudapps as our new Vice President of Sales. He has more than a decade’s experience working in sales and enterprise roles within tech companies of all sizes, from multinational corporations like IBM, to fast growth SaaS companies including Qualtrics and Algolia. 

When IRIS Software Group first launched in 1978, it was the vision of founder David Guest to revolutionise the way accountants use software to carry out their daily work. More than 40 years later, IRIS is one of the UK’s largest private software companies…

Sales coaching is a proven revenue booster for businesses. According to one study, companies with a successful coaching program reported a 25% to 40% increase in sales activity, leads generated, average deal size, and close ratio. An annual CSO Insights Sales Enablement Report revealed, year after year, that sales coaching had the greatest impact on win rates and quota attainment.