What makes us different?

Our team is made up of experts in the fields of artificial intelligence, data science and commercial management. Combining our wealth of knowledge and experience enables us to design and deliver solutions that are relevant, effective and user-friendly for our customers.


From telecoms and technology, to recruitment and asset management, we work across a wide variety of sectors to support global sales and service teams in achieving their goals. Among these are organisations such as Vodafone, VMware, Suse, IRIS Software Group, Endress +Hauser and Aviva Investors to name a few.

Why cloudapps?

Our revenue intelligence platform is powered by the most advanced AI technology

We employ a far more sophisticated form of machine learning than any other revenue intelligence provider. ‘Deep Learning’ is a method that is substantially outperforming traditional AI and machine learning, meaning we can deliver a greater level of detail and accuracy to sales predictions and operational analysis. 

Why cloudapps?

We provide a seamless sales prediction and implementation solution

We are the only revenue intelligence solution that can offer AI based sales predictions combined with individual sales-behaviour insights. Our Integrated solution captures and interprets sales related data, processes it to deliver insights, predictions and recommendations, and employs gamification to engage and motivate sales teams - helping you achieve optimum sales effectiveness.

Why cloudapps?

Set-up, support and solution advice as standard

When you choose the cloudapps revenue intelligence platform we remain with you every step of the way. We’ll install our cloud-based solution and link it to your Salesforce CRM, provide training and support as you master your new system, and are always on hand to help adjust the platform output to your specific needs. Our product experts are also available in a consultancy capacity should you have bespoke use cases you wish to explore.

cloudapps Sales Forecasting

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Our team and experience

We believe that to be able to create truly effective solutions, you need to have lived experience of the problems you are trying to solve. It is the only way to design products and services that work in theory and in practice.


Cloudapps was founded by people who understand first-hand some of the challenges faced by sales and revenue operations teams, having worked in similar roles and organisations themselves. Today, the team has expanded to include experts from a variety of backgrounds, all with extensive experience in delivering revenue intelligence and sales solutions. Meet some of the team you’ll be working with when you choose Cloudapps:

Board of Directors

Dr Steve Garnett


Dr. Steve Garnett is one of the most pre-eminent figures in the European software industry and has been a member of the executive management team of three software start-ups that have become some of the most successful software companies in history; Oracle, Siebel and Salesforce.

Geoff Squire OBE

Board Observer

Geoff Squire OBE has more than 40 years experience in information technology and was responsible for the launch of Oracle UK, as well as serving as the chief executive officer of Oracle Europe and president of Oracle Worldwide Operations. He holds various board roles including for EveryClick, Kognito and Informatica Corporation.

Anthony Day cloudapps cofounder

Anthony Day

Co-Founder & Board Member

Anthony Day has over 30 years of experience in the technology industry, bringing this into the heart of cloudapps as co-founder. Succesfully developing and delivering product strategy as director of some of the most influential organisations in the world, including Oracle and Siebel Systems.

Mark L Mathias

Non-Executive Associate Director

Mark Mathias has 25 years experience in the global energy sector and has an established track record in international commodity trading, business development, marginal economics and financial risk management. Mark has a particular interest in innovative cloud technology ventures.

Leadership Team

Andy McDonald

Chief Executive Officer

Andy is an established software technology leader with 20 years of experience running global sales teams. He started his career at NCR and held several senior roles at companies including ReD and ACI Worldwide, where he became VP of Sales, Europe. Andy is CEO of Cloudapps, runs his own executive coaching business and is a Non-Executive Director of Fintech company Truevo payments.

Simon Wheeldon

Chief Operating Officer

Simon co-founded Cloudapps after four years at Salesforce managing the launch of The AppExchange in EMEA, and subsequently as EMEA Director of Force.com. His career began at Andersen Consulting, delivering complex IT projects for TSB Bank, Barclays, Northwest Water, and Shell. He then moved to BusinessObjects and later Siebel Systems, where he took on various positions, including EMEA Director of the Siebel and IBM Partnership, and District Manager Financial Services.

Gareth Davies

Chief Technology Officer

Gareth is a seasoned CTO who co-founded Cloudapps after several years building and productising large- scale cloud computing and AI systems. He pioneered the use of Salesforce as an app development platform within for enterprises at Celerant Consulting, before architecting numerous applications for Salesforce clients at Astadia.

Simon Corley

Chief Financial Officer

Simon has more than 30 years’ experience as Finance Director or Operations Vice President of various software and SaaS companies, including Informix Software, Scopus Technology, Siebel Systems, and Salesforce. Prior to co-founding Cloudapps, he worked at Salesforce for six years, where he was promoted to VP Field Operations EMEA. Simon is a chartered accountant who qualified at Deloitte.

Joshua Harris Marketing Director Black and White Image

Joshua Harris

Sales & Marketing Director

Josh is an award winning growth leader with experience at global organisations, including Microsoft, E.ON and Centrica. Specialising in B2B growth, he has recently worked at some of the most innovative tech start-ups, Sorted Group and Minna Technologies. Josh has proven success in building developing teams, and implementing and optimising data-driven marketing & sales programmes that drive revenue growth.

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