Lead conversion can be both a time and resource-heavy process, particularly within B2B sales.
A lead can take months or even years to convert, or not, and in that time, your sales team may have spent countless hours nurturing the relationship and finding ways to get the deal over the line.
Being able to identify the leads worth converting is half the battle. Your CRM system will provide you with a certain level of information about your potential customers. However, being able to identify the traits of leads that are most likely to convert requires a more in-depth understanding of their behaviors in relation to past deal wins in your business.
And of course, knowing the specific actions of your sales team that have a real impact in closing deals is equally important, to ensure you can replicate this across all qualified leads.
Not all technology can achieve this level of insight, but with Cloudapps deep-learning AI platform, you can not only gain a greater understanding of lead behaviors that indicate potential to close but also guide your sales team to engage in the right way and at the right time, to ensure success.
Understand and predict customer behavior with deep-learning AI
Pairing the right AI with the right data will enable you to better understand customer behavior – and with a greater level of customer insight, you’ll be able to predict how your customers will behave in the future, and their propensity to purchase.
Not all AI technology is able to undertake the depth of analysis required for this intelligent, predictive insight. The most accurate results can only be achieved by using a system that can digest multiple data sets, including live or time-stamped data, and cross-referencing them simultaneously to find the true picture of your opportunity landscape.
The Cloudapps deep-learning AI platform is one such solution and is transforming how data is gathered and analyzed. It uses live observational data alongside CRM and other static records to provide real-time insights, continually learning and adapting its algorithms to produce the most relevant, precise information. And it will evolve as your business adapts and grows, giving you the insights you need to qualify opportunities quickly and accurately.
With Cloudapps deep-learning AI you can find out:
Which leads are worth pursuing
Identifying who in your database or pipeline is an ideal lead, how past leads have looked or behaved. This will help your reps prioritise their efforts onto leads that are most likely to convert.
Who outside your database represents an ideal lead
Comparing your existing successful lead characteristics with those identified in external/public data records. For example, understanding your organisation’s past conversion success with look-a-like companies of a particular size or value.
What next best actions your sales team should take
Using AI guided-selling techniques to nurture leads in exactly the right way, focusing their time and energy on the behaviours that have the greatest chance of converting potential leads into customers.
Convert more leads with advanced deep-learning AI technology
Why settle for benchmarking your data against standardized lead behaviors when you can gain clear and accurate insights from your own live data, tailored to your organization and your potential customers? The most accurate results can only be achieved by using a system that can digest multiple data sets, including live or time-stamped data, and cross-reference them simultaneously to find identify the leads worth focusing on, and the sales actions that will make a difference.
Unlike other CRM AI solutions, The Cloudapps deep-learning AI platform uses live observational data alongside CRM and other static records to provide real-time insights, continually learning and adapting its algorithms to produce the most relevant, precise information. And it will evolve as your business adapts and grows, giving you the insights you need to convert leads quickly and accurately. Deep-learning technology is far more advanced than the market standard AI solution, and is already delivering Cloudapps customers with;
60% more selling time
With a greater focus on the leads and sales actions that matter, Cloudapps helps free up your sales reps’ time, allowing them to channel their efforts where they can make the greatest impact.
95% accuracy in sales predictions
Cloudapps deep-learning AI is the most sophisticated sales CRM forecasting solution, identifying time-sequenced patterns in live data, to provide the most accurate predictions where it matters.
20% increase in win-rate
With greater insight and greater team focus brings greater sales success. Cloudapps customers are already experiencing over 20% increase in deal closures, based on a more informed and targeted approach to lead conversion.
Improve sales results across the board with Cloudapps AI
See how Cloudapps could not only advance your lead conversion activities but improve your sales processes across the board to bring team focus, motivation and success:
Sometimes, it’s the small things that bring about the biggest change.
Take the case of our customers, who on average have increased their win rate by 5.6%, augmented average deal size by 5.3% and added 4.1% more opportunities to their pipeline.
These numbers may not sound like much in isolation, but when combined, they created a 15% spike on their revenue.
For an organisation of £100M revenue that’s an additional £15M – without changing sales process, technology stack or personnel.