Sales Effectiveness.

Get everyone to quota with AI guided selling, gamification & data-driven coaching.

Some organizations rely on a handful of top sellers to deliver on targets when they should be helping the entire team reach quota. 

Imagine if you could:

Win Rate 3 - AI sml

Automatically suggest the most impactful next action

Use AI to guarantee your reps never take a wrong turn

Win Rate 1 - Gamification sml

Drive more of your winning sales behaviours

Make your whole sales team more effective

Quota 3 - Coaching plan sml

Deliver highly personalised, intelligent coaching

Address skills gaps for every individual in your team

Every single one of your reps would reach quota

The Cloudapps Sales Effecitiveness AI platform looks under the bonnet of every sales interaction to pinpoint which sales behaviors have the most productive (or damaging) outcomes. How does this insight help you create more top sellers? By acting as the foundation for guided selling and coaching for the whole team.

3 ways to increase sales effectiveness

1. AI-driven guided-selling

The top 20% of most sales teams account for greater than 50% of the revenue they generate. The biggest opportunity for growth lies with middle performers.

Replicating the success of your top sales reps in this group would give you a rapid way to significantly boost your revenue. Imagine the impact on your revenue if you could help core performers improve the size & quality of their pipeline and increase their win rate. (Find out more)

2. Gamification

Gamification techniques, such as competitions and leaderboards, are proven to tap into salespeople’s competitive instincts to boost productivity.

Cloudapps Sales Effectiveness allows you to easily build competitions around your leading sales metrics, increasing your win rate, improving your employee engagement, and driving up the adoption of your CRM system. We’ve built Nudge Theory into our platform to provide a gamified solution that is capable of driving the key sales behaviors that lead to more closed deals. (Find out more)

3. Data-driven coaching

Sales reps that receive as little as 3 hours of coaching per month exceed quota by 7%, increasing revenue by 25% and close rates by 70% (Source: CEB)

Cloudapps Sales Effectiveness looks into the performance of every member of the team to identify areas for improvement. From this insight it builds personalized coaching plans for each individual, addressing their particular needs – allowing sales managers to offer one-to-one, relevant coaching. At scale and in real-time. Each coaching plan is automatically turned into a series of nudges to help reps hone their skills and perfect their selling approach. (Find out more)

What’s included.

Cloudapps Sales Effectiveness AI platform includes:

  • AI-based “next best action” recommendations
  • Game mechanics & nudge theory
    • Competitions
    • Leaderboards
    • Trophy cabinets
    • Experience points
  • Data-driven coaching
    • Visual representation of behaviours performed
    • Skills gap analysis
    • Side-by-side comparisons
    • Objective setting
    • Personalised coaching plans
  • Compatible with any CRM platform, including full integration with Salesforce
  • Available on Salesforce1, iOS & Android

Clarion Events increased their win rate by 20% and average deal size by 19% by deploying Cloudapps.

Clarion Events

[Case Study]

How UBM tied revenue attainment to sales behaviors and reduced churn.

UBM Case Study

Cloudapps customers are already achieving impressive sales growth and churn reduction through AI Guided Selling. UBM are just one example of this – by tying revenue and sales behaviour attainment together they created a highly engaged team and increased their ongoing sales success.

ROI guaranteed.

Sometimes, it’s the small things that bring about the biggest change.

Take the case of our customers, who on average have increased their win rate by 5.6%, augmented average deal size by 5.3% and added 4.1% more opportunities to their pipeline.

These numbers may not sound like much in isolation, but when combined, they created a 15% spike on their revenue.

For an organisation of £100M revenue that’s an additional £15M – without changing sales process, technology stack or personnel.



More Selling


Increase In
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On that note.

Sales Coaching should be the priority of any sales manager wanting to help their team meet targets.

Not only does it accelerate sales performance, but effective coaching can also increase retention, improve employee engagement and promote a learning culture throughout the business.

In this free guide, we show you the sure-fire ways of creating an effective sales coaching program that works for every individual of the team by utilizing data, understanding behaviors, and sidestepping the most common coaching challenges.

Download the guide