Cloudapps Sales Insight.

Gain insight into deal health & rep success based on sales behaviours.

Transformation starts with information. If you aim to improve any aspect of your business, you must first start by understanding it.

An inability to hit KPIs tells you something is amiss, but it doesn’t show where or why you’re falling down. This information can be found however by analysing the behaviours of your sales reps and their prospects.

Which is why we built our Sales Effectiveness & Accuracy engine on behavioural insight.

Clarion Events increased their win rate by 20% and average deal size by 19% by deploying CloudApps.

Clarion Events

Always active, the Cloudapps platform can detect every behaviour performed across every deal, giving sales leaders guidance around both deal health and rep performance.

This insight allows them to prescribe targeted sales effectiveness improvements like guided selling, personalised coaching or gamification across the team, exactly where and when it’s needed.

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Gain clarity into
your sales performance.

With Cloudapps, you can gain unparalleled visibility into the health of your deals, the performance of your team and the effectiveness of your sales process.

CloudApps Sales Insight builds a data-driven picture of your pipeline, showing how your sales reps behaviours impact each deal, stage-by-stage.

Sales leaders and reps alike can see the behaviours performed for each deal, their frequency and who performed them.

These insights are used to automatically score each opportunity, providing a continuous assessment of deal health and ensuring they stay on the path to closure.

Insight Into Deal Health

Rep Behaviour Insight

The CloudApps Sales Insight Platform gives you complete visibility into the performance of your team, providing clarity into the actions that have the biggest impact on your deals.

Armed with this insight you can:

  1. Quickly identify where your reps are spending their time, which steps they follow and which they miss
  2. Better understand adherence to your sales process
  3. Drive effective sales coaching using data-driven evidence

You’ve invested considerable time and money into developing your ‘winning’ sales process but can you track its effectiveness?

The CloudApps platform allows you to codify every step of your process, allowing you to model, track and highlight any points of friction that may be damaging your sales outcomes.

Fine-tuning the sales process to this degree has allowed our customers to increase their win rate, average deal size, and forecast accuracy.

Sales Process Insight

What’s included.

Cloudapps Sales Insight includes:

  • Continuous monitoring of high-value & careless sales behaviours

    • Ability to track behaviours across large or disparate teams
    • Automatic deal health prediction score
    • Historical and real-time visibility into rep performance
    • Full view of sales process adherence and effectiveness
  • Available on Salesforce1, iOS & Android

CloudApps Sales Insight
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AI you can trust.

Trust comes from reliability.

The Cloudapps AI engine is unique in its ability to generate forecasts that are over 95% accurate.

How is it so accurate?

  1. It learns from rich behavioural data:  More data delivers greater accuracy. We generate a rich data audit trail for every deal based on the sales behaviours applied to it.

  2. It learns from the deal journey:  Timing is everything. The data picture we build is time-sequenced, recording not just which sales behaviour happened but crucially when.

  3. It uses the latest innovation:  Not all AI is as smart. We use the very latest ‘Deep Learning’ approach that significantly outperforms traditional AI.

CRM systems only provide a picture of ‘what’ happened. Cloudapps provides the missing ‘why’. Our Deep Learning AI engine makes use of this insight to deliver unprecedented levels of accuracy.

Accuracy you can trust.

Learn More about CloudApps AI

Our customers love the
results they’re getting.

UBM Case Study

Thanks to behavioural insight like this, UBM mapped out the correlation between good selling behaviours and revenue attainment. This allowed them to identify the most effective sales path every rep should follow to close more deals.

Read the Case Study

ROI guaranteed.

Sometimes, it’s the small things that bring about the biggest change.

Take the case of our customers, who on average have increased their win rate by 5.6%, augmented average deal size by 5.3% and added 4.1% more opportunities to their pipeline.

These numbers may not sound like much in isolation, but when combined, they created a 15% spike on their revenue.

For an organisation of £100M revenue that’s an additional £15M – without changing sales process, technology stack or personnel.

Thanks to the Cloudapps Platform…

Clarion increased
win rate by


Vodafone increased
pipeline size by


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