What do we mean by sales behaviors? These are the (often complex) ‘high-value’ and ‘careless’ steps taken by your sales team. Either knowingly or unwittingly performed, they represent the building blocks that lead to deal success or failure.
CRM systems only record ‘point-in-time’ information or over-simplistic ‘activity’ history – which is precisely the reason we struggle to understand true deal health.
Boiled down, our challenge is that not all reps need (or indeed want) to be trained or coached in the same way.
But imagine if, at a glance, you could: