24 Motivational Sales & Marketing Quotes by Zig Ziglar

The power of a good quote is undeniable. Motivational quotes have a strange way of picking us up from our most discouraging mental blocks and propelling us to again try that little bit harder to become the best version of ourselves – whether it’s in our private lives or professionally.

Today we wanted to dedicate a small corner of our blog to prolific author, seasoned salesman and remarkably motivating speaker Zig Ziglar. His way with words has given the business world a generous helping of inspiring ideas and zest for life. Here are 24 of our favourite sales & marketing quotes by Zig himself. Enjoy!




  1. “Timid salesmen have skinny kids.”
  1. “A goal properly set is halfway reached.”
  1. “Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.”
  1. “Your attitude, not your aptitude, will determine your altitude.”
  1. “For every sale you miss because you’re too enthusiastic, you will miss a hundred because you’re not enthusiastic enough.”
  1. “You don’t have to be great to start, but you have to start to be great.”
  1. “Remember that failure is an event, not a person. Yesterday ended last night.”
  1. “Every choice you make has an end result.”
  1. “With integrity, you have nothing to fear, since you have nothing to hide. With integrity, you will do the right thing, so you will have no guilt.”
  1. “If you aim at nothing, you will hit it every time.”
  1. “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”
  1. “People don’t buy for logical reasons. They buy for emotional reasons.”
  1. “Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.”
  1. “You cannot climb the ladder of success dressed in the costume of failure.”
  1. “What you get by achieving your goals is not as important as what you become by achieving your goals.”
  1. “If you want to reach a goal, you must ‘see the reaching’ in your own mind before you actually arrive at your goal.”
  1. “Outstanding people have one thing in common: An absolute sense of mission.”
  1. “Stop selling. Start helping.”
  1. “In the game of life, before you get anything out, you must put something in!”
  1. “It’s not what you’ve got, it’s what you use that makes a difference.”
  1. “You will get all you want in life if you help enough other people get what they want.”
  1. “If you learn from defeat, you haven’t really lost.”
  1. “If you don’t see yourself as a winner, then you cannot perform as a winner.”

Saving the best to last, we’ll end on this golden piece of advice in honour of all those sales heroes and marketing magicians battling through a warzone of unanswered emails and ignored phone calls:

  1. “People often say that motivation doesn’t last. Well, neither does bathing. That’s why we recommend it daily.”

And if that wasn’t enough to get you going, we have an extra 35 motivational sales quotes to inspire your sales team.

Feeling like your sales team needs a little more substance than clever limericks? Here are six strong and practical tips to maximise the potential of your existing workforce.



As a sales leader, the topic of sales motivation stands high on your priority list. Read this article and discover how to spike your teams sales performance.

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