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July 26, 2010  Ex-Micro Focus CEO: "Building great companies is a science, not an art"


Daily Telegraph

"In business, there are a lot of people in Britain who quite like the experience of an art form and doing it on the hoof," says Stephen Kelly. "There's a science to building great companies, particularly in the technology space. We've cracked that code."

He's referring to his renewed partnership with Steve Garnett, chairman of CloudApps, the online emissions management business Kelly has just joined. The pair last worked together at Oracle 20 years ago, and both can count themselves members of a small club of British entrepreneurs who have grown technology companies of genuine scale.


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July 16, 2010  Norland Chooses CloudApps for Carbon Management


Environmental Leader

Norland, a British facilities services provider, announced it has chosen CloudApps for its carbon management software, according to a company press release.

Norland said it will use CloudApps Carbon to generate energy savings and monitor carbon emissions for its customers. The company said it had already deployed the solution at a large British technology client.


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June 14, 2010  LA Fitness shapes up carbon footprint with CloudApps


Retail Technology Review

CloudApps, the enterprise application provider in the management of carbon as a business asset, has announced its latest customer is LA fitness, the value for money health club chain with 220,000 members.

LA fitness will use CloudApps Carbon Summer '10 to deliver proactive monitoring of carbon emissions across its 80 clubs in the UK and Ireland and help it comply with UK regulations. Just like it does for its clients, LA Fitness will be able to compare the relative performance of its clubs, targeting energy efficiency programmes where they will achieve the most impact.


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May 18, 2010  Technology takes a lead in cutting carbon


Financial Times

IT teams have been battling to overturn the data centre's reputation as a vast and inefficient contributor to the corporate energy bill and to its carbon footprint.

Widespread adoption of virtualisation technology - running multiple systems on each piece of hardware - has allowed big reductions in the number of power-hungry and under-utilised servers, which are replaced by fewer, larger machines capable of processing several workloads and operating closer to full capacity.

Other suppliers are suggesting software-as-a-service (SaaS) as a quick and easy way for companies to manage carbon. CloudApps, for example, was launched in April 2010 by Simon Wheeldon, the company's director for the EMEA region and a former Salesforce.com executive.

While the company's cloud applications aim to manage carbon right across the business - including IT, buildings, business travel, freight transport and so on - he sees an important role for IT in collecting data from different systems and ensuring its accuracy.

"Some of the data that companies will want to feed into Cloud Apps are readily available, in the form of half-hourly meter readings from utilities companies. But some of it is hidden away in core business systems in HR, finance and facilities management departments."

"Close integration and the help of IT staff will be needed to gather it all, in order to get the most accurate picture possible of a company's overall footprint" he says.


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May 11, 2010  Summer '10 arrives in earnest with CloudApps


Business Cloud9

The third full edition of emission management software CloudApps Carbon has been released by developer CloudApps, continuing on from two years of research and development into companies can deal with their impact on the environment.

The seasonally named Summer ’10 edition, features the latest regulatory requirements and factors from a number of major global energy and environment agencies, including the International Energy Agency (IEA), Inter-governmental Panel on Climate Change (IPCC), the US Environmental Protection Agency (EPA), and the UK’s Department for Environment, Food and Rural Affairs (DEFRA).


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Apr 09, 2010  Launch day for CloudApps


Business Cloud9

CloudApps, the cloud-based carbon management vendor, has officially launched today, just days after the government’s CRC Energy Efficiency Scheme came into effect.

The company, headed up by former salesforce.com director (as well as a former executive at Accenture, Business Objects and Siebel) Simon Wheeldon, CloudApps is the first European enterprise application vendor in the carbon management sector. When BusinessCloud9 last caught up with Wheeldon, at CloudForce2 in London last December, the company was in the process of putting together their client base. Four months on, and Wheeldon was quick to point out the company’s gathering momentum.


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Apr 04, 2010  I can see carbon from my cloud


Sunday Times

More than 80,000 people will converge on Wembley this Saturday to watch Aston

Sunday TimesVilla take on Chelsea in an FA Cup semi-final. The score is hard to predict, but it’s fair to say that, environmentally, it will be a catastrophe.


To keep the floodlights blazing and the hot dogs sizzling, the stadium will suck in vast amounts of electricity from the grid. Over just a few hours, 250 tonnes of carbon dioxide, mainly from fossil-fuelled power stations, will enter the atmosphere.

It’s an aspect of the game to which few will give even a passing thought, but for Simon Wheeldon it’s more important than the result. Six months ago he started Cloud Apps, a firm that has developed web-based software to measure and cut the carbon footprints of companies. Norland, the property group that manages Wembley, is his first client.

He expects others to follow.


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Mar 23, 2010  Firms confused over imminent CRC legislation


CBR

Most companies have yet to implement power reduction plans.

Despite the fast-looming April 1 deadline for the Government’s Carbon Reduction Commitment (CRC) Energy Efficiency Scheme, many firms are confused about what the legislation means and how it applies to their business.

Simon Wheeldon, CEO of CloudApps, which develops software to monitor firms’ carbon footprint, said that despite the April 1 start date, many firms had yet to implement plans. “This is a recent piece of legislation and a lot of organisations are quite confused about what they should be doing or whether they need to participate,” said Wheeldon.

One area of confusion is over the scope of the legislation. Some firms found that they needed to monitor far more than they anticipated, because the legislation covered not only buildings they were using, but also offices that they may have sublet to other businesses.

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Mar 17, 2010  Carbon Monitoring Vendor Speaks Out Against CRC


eWeekWhile activity around CRC is increasing, businesses are in the dark about achieving compliance, according to CloudApps chief executive

The amount of public and media interest in the government’s Carbon Reduction Commitment (CRC) Energy Efficiency Scheme is mounting, as registration opens on 1 April for the first ever UK greenhouse emission regulation.

Simon Wheeldon, chief executive of CloudApps - a software firm that develops systems for businesses to track, monitor and report on their carbon footprints - has told eWEEK Europe that businesses too have begun to think seriously about compliance, but are faced with a confused situation.

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Dec 14, 2009  CloudApps: Countdown to Carbon Emissions Scheme



publictechology.net

Next April sees the start of the government's CRC Energy Efficient Scheme, a core programme that aims to reduce the UK's carbon emissions. The mandatory cap and trade scheme currently targets the 5,000 largest organisations (including both public and private sectors), which use at least 6,000MWh/yr, the equivalent to an annual electricity bill of approximately £500,000.

CloudApps is a new company that aims to help those 5,000 big organisations understand and manage the scheme, changing their view of carbon emissions reduction as potential asset. Simon Wheeldon is CloudApps' CEO, and a former Salesforce.com employee tasked in 2006 to bring that company's Force.com platform across to EMEA regions. We spoke to him at Salesforce.com's Cloudforce 2 event in London, where he outlined the role of CloudApps: 'Most organisations can't even measure their carbon emissions, but the top 5,000 consumers of electricity need to be able understand their footprint by April 2010.'

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Dec 09, 2009  CloudApps: Carbon Emissions Should Be 'An Asset' For Companies

businessCloud9

With just four months until the government’s CRC Energy Efficient Scheme comes into force, Jon Wilcox speaks with one Cloud company aiming to help affected companies meet the deadline.

 
April 2010 sees the start of the government’s CRC Energy Efficient Scheme, the core programme aimed to reduce the UK’s carbon emissions. The mandatory cap and trade scheme is currently targeting the 5,000 largest organisations in the country, which use at least 6,000MWh/yr - the equivalent to an annual electricity bill of approximately £500,000. Expectations are that the bar will drop over coming years, so the CRC also has huge ramifications for a further 15,000 organisations sitting just below the threshold.
 
CloudApps is a new company that aims to help those 5,000 big organisations understand and manage the scheme, changing their view of carbon emissions reduction as potential asset. Simon Wheeldon is CloudApps’ CEO, and a former Salesforce.com tasked in 2006 to bring that company’s Force.com platform across to EMEA regions. We spoke to him at Salesforce.com’s Cloudforce 2 event in London, where he outlined the role of CloudApps: “Most organisations can’t even measure their carbon emissions, but the top 5,000 consumers of electricity need to be able understand their footprint by April 2010.”

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