"In business, there are a lot of people in Britain who quite like
the experience of an art form and doing it on the hoof," says Stephen
Kelly. "There's a science to building great companies, particularly in
the technology space. We've cracked that code."
He's referring to his renewed partnership with Steve Garnett, chairman
of CloudApps, the online emissions management business Kelly has just
joined. The pair last worked together at Oracle 20 years ago, and both
can count themselves members of a small club of British entrepreneurs
who have grown technology companies of genuine scale.
Norland, a British facilities services provider, announced it has
chosen CloudApps for its carbon management software, according to a company
press release.
Norland said it will use CloudApps Carbon to generate energy savings
and monitor carbon emissions for its customers. The company said it had
already deployed the solution at a large British technology client.
CloudApps, the enterprise application provider in the management of
carbon as a business asset, has announced its latest customer is LA
fitness, the value for money health club chain with 220,000 members.
LA fitness will use CloudApps Carbon Summer '10 to deliver proactive
monitoring of carbon emissions across its 80 clubs in the UK and
Ireland and help it comply with UK regulations. Just like it does for
its clients, LA Fitness will be able to compare the relative
performance of its clubs, targeting energy efficiency programmes where
they will achieve the most impact.
IT teams have been battling to overturn the data centre's reputation
as a vast and inefficient contributor to the corporate energy bill and
to its carbon footprint.
Widespread adoption of virtualisation technology - running multiple
systems on each piece of hardware - has allowed big reductions in the
number of power-hungry and under-utilised servers, which are replaced
by fewer, larger machines capable of processing several workloads and
operating closer to full capacity.
Other suppliers are suggesting software-as-a-service (SaaS) as a quick
and easy way for companies to manage carbon. CloudApps, for example,
was launched in April 2010 by Simon Wheeldon, the company's director
for the EMEA region and a former Salesforce.com executive.
While the company's cloud applications aim to manage carbon right
across the business - including IT, buildings, business travel, freight
transport and so on - he sees an important role for IT in collecting
data from different systems and ensuring its accuracy.
"Some of the data that companies will want to feed into Cloud Apps are
readily available, in the form of half-hourly meter readings from
utilities companies. But some of it is hidden away in core business
systems in HR, finance and facilities management departments."
"Close integration and the help of IT staff will be needed to gather it
all, in order to get the most accurate picture possible of a company's
overall footprint" he says.
The third full edition of emission management software CloudApps
Carbon has been released by developer CloudApps, continuing on from two
years of research and development into companies can deal with their
impact on the environment.
The seasonally named Summer ’10 edition, features the latest regulatory
requirements and factors from a number of major global energy and
environment agencies, including the International Energy Agency (IEA),
Inter-governmental Panel on Climate Change (IPCC), the US Environmental
Protection Agency (EPA), and the UK’s Department for Environment, Food
and Rural Affairs (DEFRA).
CloudApps, the cloud-based carbon management vendor, has officially
launched today, just days after the government’s CRC Energy Efficiency
Scheme came into effect.
The company, headed up by former salesforce.com director (as well as a
former executive at Accenture, Business Objects and Siebel) Simon
Wheeldon, CloudApps is the first European enterprise application vendor
in the carbon management sector. When BusinessCloud9 last caught up
with Wheeldon, at CloudForce2 in London last December, the company was
in the process of putting together their client base. Four months on,
and Wheeldon was quick to point out the company’s gathering momentum.
More than 80,000 people will converge on Wembley this Saturday to watch Aston
Sunday TimesVilla take on Chelsea in an FA Cup semi-final. The score
is hard to predict, but it’s fair to say that, environmentally, it will
be a catastrophe.
To keep the floodlights blazing and the hot dogs sizzling, the stadium
will suck in vast amounts of electricity from the grid. Over just a few
hours, 250 tonnes of carbon dioxide, mainly from fossil-fuelled power
stations, will enter the atmosphere.
It’s an aspect of the game to which few will give even a passing
thought, but for Simon Wheeldon it’s more important than the result.
Six months ago he started Cloud Apps, a firm that has developed
web-based software to measure and cut the carbon footprints of
companies. Norland, the property group that manages Wembley, is his
first client.
He expects others to follow.
Most companies have yet to implement
power reduction plans.
Despite the fast-looming April 1 deadline for the Government’s Carbon
Reduction Commitment (CRC) Energy Efficiency Scheme, many firms are
confused about what the legislation means and how it applies to their
business.
Simon Wheeldon, CEO of CloudApps, which develops software to monitor
firms’ carbon footprint, said that despite the April 1 start date, many
firms had yet to implement plans. “This is a recent piece of
legislation and a lot of organisations are quite confused about what
they should be doing or whether they need to participate,” said
Wheeldon.
One area of confusion is over the scope of the legislation. Some firms
found that they needed to monitor far more than they anticipated,
because the legislation covered not only buildings they were using, but
also offices that they may have sublet to other businesses.
While
activity
around
CRC
is
increasing,
businesses
are
in
the
dark
about
achieving
compliance,
according
to CloudApps chief executiveNext April sees the start of the government's CRC Energy Efficient
Scheme, a core programme that aims to reduce the UK's carbon emissions.
The mandatory cap and trade scheme currently targets the 5,000 largest
organisations (including both public and private sectors), which use at
least 6,000MWh/yr, the equivalent to an annual electricity bill of
approximately £500,000.
CloudApps is a new company that aims to help those 5,000 big
organisations understand and manage the scheme, changing their view of
carbon emissions reduction as potential asset. Simon Wheeldon is
CloudApps' CEO, and a former Salesforce.com employee tasked in 2006 to
bring that company's Force.com platform across to EMEA regions. We
spoke to him at Salesforce.com's Cloudforce 2 event in London, where he
outlined the role of CloudApps: 'Most organisations can't even measure
their carbon emissions, but the top 5,000 consumers of electricity need
to be able understand their footprint by April 2010.'
With just four months until the government’s CRC Energy Efficient
Scheme comes into force, Jon Wilcox speaks with one Cloud company
aiming to help affected companies meet the deadline.