The Natural Step is a non profit organization founded with the vision of creating a sustainable society. For two decades, The Natural Step has been at the forefront of international research and dialogue about sustainable development.
Here is their animation on what ‘The Natural Step’ is, and why we should take note.
The video is not only informative, but funny and clever, so sit back and watch for two minutes. Enjoy:
You may also find this video interesting - Dr. Karl-Henrik Robèrt (founder of The Natural Step) talks about how a sustainable business can be more profitable.